Cookie Policy

Cookie Policy 

This Cookie Policy explains how Smartwear Limited (“we,” “us,” or “our”) uses cookies and similar technologies on our website smartweargroup.com in accordance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive (2002/58/EC).

1. What are cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website owners. In short, they allow us to make our site work, improve its performance, and personalize your experience.

2. Types of cookies we use

We use the following categories of cookies:

1. Strictly Necessary Cookies
   • Required for the website to function.
   • Example: login, security, shopping cart.
   • These do not require your consent.
2. Performance & Analytics Cookies
   • Collect information about how you use our site (e.g., pages visited, errors encountered).
   • Example: Google Analytics.
   • These require your consent.
3. Functional Cookies
   • Remember your preferences (e.g., language, location, display settings).
   • These require your consent.
4. Targeting/Advertising Cookies
   • Track your browsing to deliver personalized ads or measure ad effectiveness.
   • These require your consent.

3. Legal basis for using cookies

• Strictly necessary cookies do not require your consent.
• For all non-essential cookies, we rely on your consent, which we collect via our cookie banner. You may withdraw consent at any time.

4. Consent management

When you first visit our website, a cookie banner will appear.

• You may accept all, reject all, or customize your cookie preferences.
• You may change or withdraw your consent at any time via the “Cookie Settings” link in the footer of our site.

5. Cookie retention periods

• Session cookies – deleted automatically when you close your browser.
• Persistent cookies – remain on your device until you delete them or until they expire.

A detailed list of the cookies we use (provider, purpose, duration, type) is available in our Cookie Preference Center (Cookie Settings). 

6. Third-party cookies

Some cookies are provided by trusted third parties (e.g., analytics and advertising partners). These parties may use cookies to collect information about your online activities across websites.

• Example: Google Analytics, Meta Pixel.
• Please refer to their respective cookie/privacy policies.

We do have relationships with third parties who may also set cookies during your visit to be used for remarketing purposes – in other words, to show you different products and services based on what you appear to be interested in.

7. Do Not Track (DNT)

Some browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked.

• Currently, there is no uniform legal or technical standard that requires websites to respond to these signals.
• Our website does not change its behaviour in response to DNT signals.

Instead, we provide you with a cookie management tool that allows you to accept, reject, or customize your cookie preferences at any time in line with the GDPR and ePrivacy Directive.

8. Managing your cookie preferences

You can manage or disable cookies:

• Through our cookie preference center (accessible at any time via the “Cookie Settings” link).
  

• By adjusting your browser settings to block or delete cookies.
  

For guidance, see:

• [Google Chrome Help]
• [Mozilla Firefox Help]
• [Microsoft Edge Help]
• [Safari Help]

Note: Disabling some cookies may impact website functionality.

9. List of cookies that we use

We may update this Cookie Policy from time to time to reflect changes in law, technology, or our practices. Any updates will be posted here with a new “last updated” date.

10. Updates to this policy

For more information on our use of cookies or your data protection rights, please contact:

Data Protection Officer / Privacy Team
Email: contact@smartweargroup.com

Last updated: 22 September 2025